End Cap

Apart from the Gondola shelves, it’s the endcaps that add to the charm of a gondola. It is perceived to give a brand a competitive advantage. You can plan a whole campaign for marketing your products using the endcaps. Brands tend to use End Caps to highlight their preferred products or new launches. Since a large number of customers will walk by an Endcap, they are also good areas to display products for impulse sales.